Acting Lead Developer
Ecomnova
Leading PHP and JavaScript development, mentoring engineers, and owning AWS infrastructure — cutting costs by ~£30k and improving page load by ~30%.
- PHP
- JavaScript
- AWS
- React
- Next.js
Hi, I'm Jay — Full Stack Developer
I build scalable systems that solve real business problems
5+ years experience • Built systems used in real-world operations • Focused on performance & scalability
About Me
Building the future, one component at a time.
I work as a software engineer using PHP, AWS, and JavaScript, building and maintaining scalable systems in my current role — mainly around Magento and cloud infrastructure.
While my day-to-day work is backend-heavy, I enjoy moving across the stack. Recently, I’ve been focusing more on React and Next.js through personal projects.
I’ve always been curious about how things work under the hood, and how systems come together into usable software.
What drives me now is building useful things — improving systems, creating tools, and solving real problems.
“Building systems that feel simple, even when they’re not.”
Clean Code
Readable, maintainable code with structure and consistency.
System Design
Scalable backend systems and reliable APIs.
Performance
Fast, efficient, responsive systems.
UX Focus
Smooth, accessible, intuitive interfaces.
Career
Where I've built and shipped.
A snapshot of roles building eCommerce systems, cloud infrastructure, and leading technical delivery.
Software Engineer
Ecomnova
Built and maintained Magento and custom eCommerce platforms on AWS, delivering PHP/JavaScript features and third-party API integrations.
- Magento
- PHP
- AWS
- JavaScript
Founder / Developer
GOSERV
Built a tablet-based hospitality ordering system in Java, digitising orders and improving fulfilment accuracy.
- Java
- PHP
- JavaScript
Selected Work
Projects that ship and scale.
A selection of systems and tools I've built — from cloud infrastructure to full-stack applications.
- Next.js
- React
- Tailwind CSS
- Twilio
- Resend
- Supabase
- Vercel
ReviewPing
Automated review requests built for sole traders and small service businesses. Log a job when you start, mark it complete when you finish, and ReviewPing sends a personalised text or email with your Google review link — no awkward follow-ups, no chasing customers manually. Track which requests were sent, see who has left a review, and build the social proof that turns enquiries into booked work. Designed for plumbers, electricians, cleaners, and anyone who does great work but struggles to ask for feedback.
- Next.js
- React
- TypeScript
Amorio
A calm wedding planning workspace — guest lists and RSVPs, drag-and-drop seating, itineraries, vendor docs, and announcements in one place instead of scattered spreadsheets.
- PostgreSQL
- MySQL
- Desktop
- OAuth
- RBAC
- TypeScript
Nuvora
A cross-platform database client for web and desktop (Mac, Linux, Windows) — connect to PostgreSQL and MySQL, share queries across your team, automate reports, and get email alerts with role-based access control. Currently in active development.
Get In Touch
Let's build something together.
Have a project in mind, a role to discuss, or just want to say hello? Drop me a message and I'll get back to you.
jay.crocker@hotmail.co.uk
© 2026 Jay Crocker